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Experiential Marketing – It’s Kind of a Big Deal

Three children with face paint standing in front of a table wearing "Village Kids" t-shirts

By Christina Eschbacher, Marketing Manager, The Village at Allen  Also called engagement marketing, experiential marketing gives customers an experience that creates an emotional connection with brands and businesses. Earning new store visitors, retaining existing customers, and referral-based growth are only a few of the positive results you can expect when done effectively. Your bottom line … Read more

DLC Management Announces Acquisition of Two Retail Assets in Maryland

Five Below in Maryland

(Elmsford, N.Y) Aug. 21, 2019 – DLC Management Corporation (DLC), a national owner and operator of open-air shopping centers, is pleased to announce, in a joint venture with Acadia Strategic Opportunity Fund V LLC, the acquisition of two value-oriented open-air retail assets in Frederick, Maryland totaling 522,000 square feet. The acquisition further expands DLC’s owned … Read more

5 Unknowns of Retail Development Leading to Success

Walgreens in Paterson, NJ

By Aidan Kelso, Development Associate  &  Al Callegari, SVP – Development In today’s market, no two retail development transactions are alike. Every development project and tenant client have their own challenges; whether it is obtaining variances, creating site accessibility, or assembling land to create a development site. One common trait of a successful developer is knowing the … Read more

There’s Life After Stop & Shop

Porter and Chester Institute

  With the shriek of tearing metal and the groan of splintering wood, part of a shopping plaza in Hamden was demolished this week, set to be reborn in a form the owner says is better adapted to the changing habits of shoppers. Putnam Place at 1225-45 Dixwell Ave., formerly home to Stop & Shop … Read more

Retailers Get Ready! Back to School Marketing Ideas for Your Local Business

School supplies scattered on a table with wooden blocks spelling "back to school"

By Christina Eschbacher, Marketing Manager & Diane Lee, Digital Marketing Strategist Deals, Deals and More Deals 88 percent of in-store shoppers said price discount is the biggest deciding factor for choosing where they shop. Back-to-school shopping can be costly and nothing delights students and parents more than saving on necessary items like notebooks and crayons. This … Read more

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