Topics: Boot Barn, retail growth, real estate, marketing strategies, customer segmentation, retail trends, partnerships, development challenges, Western wear, e-commerce

In this episode of ‘Retail Retold’, host Chris Ressa and Charlie Arbing, Senior Vice President of Real Estate and Construction at Boot Barn, discuss the company’s growth trajectory, marketing strategies, and the importance of partnerships in retail real estate. He highlights the unique positioning of Boot Barn in the Western wear market and the company’s approach to customer segmentation. Charlie also shares insights from his transition from Starbucks to Boot Barn, emphasizing the value of a nimble and collaborative work environment. The discussion further explores current market trends in retail real estate and the challenges faced in development, underscoring the importance of long-term strategies and relationships with landlords.

• Boot Barn has grown from 250 to 425 stores in four years.
• The Western wear market is expanding and becoming mainstream.
• Marketing strategies have evolved to attract diverse customer segments.
• Boot Barn values partnerships with landlords and sees them as crucial for successful store openings.
• The company focuses on a long-term growth strategy rather than short-term gains.
• Current market trends show a demand for A centers over C centers.

00:00 Introduction to Boot Barn and Charlie Arbing
02:14 Boot Barn’s Growth and Market Positioning
06:47 Marketing Strategies and Customer Segmentation
10:21 Transitioning from Starbucks to Boot Barn
12:59 Partnerships and Real Estate Strategies
19:39 Current Market Trends in Retail Real Estate
25:41 Navigating Development Challenges and Future Outlook

About Retail Retold:

The Retail Retold Podcast highlights community retailer stories from across the country and gives a behind-the-scenes perspective from business leaders in both retail and real estate industries. The show’s episodes contain valuable insights that help solve the needs of entrepreneurs and real estate pros. Join host Chris Ressa and new guests weekly for amazing insights and thought-provoking stories.